Growing Your Practice
Tips and strategies for attracting new patients and growing your practice
Build a Thriving Practice on Medbookings
Success on Medbookings comes from a combination of excellent patient care, an optimized profile, and smart practice management. This guide will help you attract new patients, build a strong reputation, and grow your practice sustainably.
Most successful providers see their booking numbers double within 3-6 months by following these strategies consistently.
Profile Optimization
Make your profile stand out to attract more patients
Professional Profile Photo
Use a high-quality, professional headshot. Profiles with photos get 3x more bookings.
Comprehensive Bio
Write 3-4 paragraphs about your experience, specialties, and approach to patient care.
Highlight Specializations
Clearly list all your areas of expertise. Patients search by specialty and condition.
Language Options
List all languages you speak. South African patients appreciate multilingual providers.
Video Introduction
Add a short 30-60 second introduction video. This builds trust and connection.
Building Your Reputation
Establish credibility and trust with potential patients
Encourage Reviews
After successful appointments, politely ask satisfied patients to leave a review.
Respond to Feedback
Reply to all reviews (positive and negative) professionally and promptly.
Showcase Credentials
Display your qualifications, certifications, and professional memberships prominently.
Share Success Stories
With patient consent, share anonymized case studies or testimonials in your bio.
Maintain Consistency
Deliver excellent care consistently. Your reputation is built appointment by appointment.
Patient Acquisition
Attract new patients to your practice
Competitive Pricing
Research competitors in your area and price competitively, especially when starting.
Offer Online Consultations
Expand your reach beyond your physical location with online appointment options.
Flexible Availability
Offer evening or weekend slots if possible. Many patients need these times.
Fast Response Times
Confirm bookings within 2-4 hours. Quick responses increase booking conversion rates.
Accept Multiple Payment Methods
Make it easy for patients to pay. Accept cash, card, medical aid, and bank transfers.
Marketing & Visibility
Increase your visibility on the platform and beyond
Complete Profile Sections
Fill out every section of your profile. Complete profiles rank higher in search results.
Update Regularly
Keep your availability current. Inactive profiles get deprioritized in search.
Use Keywords
Include relevant keywords in your bio (conditions you treat, procedures you perform).
Social Media Presence
Share your Medbookings profile link on your social media and website.
Network with Colleagues
Ask colleagues to refer patients to you. Word-of-mouth is powerful.
Track Your Growth with Key Metrics
Monitor these metrics in your provider dashboard to understand your performance and identify areas for improvement:
Profile Views
Track how many patients view your profile
Action:
Optimize your title and first bio sentence for search results
Booking Conversion Rate
Percentage of profile views that result in bookings
Action:
Improve pricing, availability, and profile completeness
Average Rating
Your overall star rating from patient reviews
Action:
Deliver excellent care and encourage happy patients to leave reviews
Response Time
How quickly you confirm booking requests
Action:
Enable notifications and aim to respond within 4 hours
Cancellation Rate
How often you cancel confirmed appointments
Action:
Keep this below 5%. Frequent cancellations hurt your ranking
Typical Growth Timeline
Month 1: Setup & Launch
Complete profile setup, get approved, start receiving first bookings (5-15 bookings typical)
Months 2-3: Building Momentum
Gather reviews, optimize profile based on patient feedback, increase bookings to 20-40 per month
Months 4-6: Steady Growth
Establish reputation, benefit from repeat patients and referrals, achieve 40-80 bookings monthly
6+ Months: Mature Practice
Strong review base, high search ranking, consistent booking flow, 80+ bookings/month
Note: Growth rates vary by specialty, location, and effort invested. These are typical ranges.